Appreciating cultural differences is key at work

First published in The Connexion, July 2018
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FRENCH and British businesses do not operate in the same way - as any Briton who has worked for a French company will tell you. It means meetings can easily turn into a minefield of mis- understandings due to cultural differences.

Hélène Fages who left a career in international banking to run workshops on understanding these differences, including for the British Embassy in Paris, likens the topic to an iceberg.

“The tip represents obvious differences such as food, clothes, architecture etc.

“The hidden part is much bigger and represents the aspects you have to work at to discover,” she said.

“You can put them into seven broad headings for business: modes of communication, rela­tion to hierarchy, to risk, to time, to space, to rules and modes of thinking.”

The importance of understanding this to businesses who work in both cultures is clear.

In fact, consultant Guy Bondonneau, from on Intercultural [formerly WCT Cross-cultural], said understanding key differences is vital for anyone planning to work in or with a French firm: “France and Britain are very close geographically but there are enormous divergences in the way they operate in business.

“A lot of people think they can continue with their own culture, but if you do not know the way things work and do not fully understand the message the per- son in front of you is trying to convey, you could end up with problems.”

He said meetings are a good way of illustrating differences:

“Firstly, there is the attitude towards time. In the UK, a 10am meeting will start at 10am. In France, meetings do not start on time, because there will be gen­eral chat first and some people may arrive late. It is best to arrive on time but do not be surprised if it does not get off to a prompt start”.

Greetings are important. “If there are not too many people, it is best to do as the French do and go round the table and shake hands with all those present. It is worth the effort to make contact with everyone individually.”

Addressing others at the meet­ing is generally more formal in French companies, he added. “Hierarchy is more rigid and the boss is almost seen as God. The vous form is de rigueur. It is a way of keeping your distance and showing who is in charge” But Ms Fages said business norms are changing: “Every company and individual is dif­ferent and things change. “Tu” and first names are becoming acceptable, so there you must listen and discover the hierarchy rules in the place where you are.” Mr Bondonneau added that any agenda should be seen as a guide rather than a rigid list to get through. “Meetings are a place for discussion. Debate and confrontation are acceptable in France.

“To be frank and honest is good. However to persuade someone in France you must build up your argument carefully before you present a fact. In the UK we tend to produce a fact and then give a reason.”

Ms Fages added: “For many French people it is acceptable to interrupt a speaker, while for many British people it goes against their code of conduct because they think it is rude.

“Rather than get annoyed at this seemingly impolite behaviour, Britons should ask themselves what are the positive aspects of interrupting.

“There is no need to imitate French behaviour but try to accept its contribution to the meeting. Likewise, the French person must not think that the British person is uninterested in the debate, just because he does not leap in with his ideas.”

Watch out, too, for meetings that do not end with a clear decision. Mr Bondonneau said: “A decision may have been taken but you may have missed it. Communication is subtle and you need to read between the lines.

“In the UK, we must remember that people tend to talk in code. For example a British person may say, ‘I agree with you up to a point ..’

“A British person will know that what he really means is, ‘I don’t agree at all’, while anyone else would be forgiven for understanding that they were not far from agreement. Each country has its own communica­tion codes.”

A major part of the cultural workshops that Ms Fages runs deal with asking questions: “I ask people to look at themselves and their expectations.

“In France, for example, feed­back is much more likely to be direct and could even be negative while in the UK criticism will be more cautious.”

Another point to remember is that in general the French work to live, while in the UK there is a tendency towards the American live to work model.

Relationships at work are, however, seen as important and building networks during a lunch break is a good way to make contacts.

So what is the best way to work with cultural differences? “You do not have to change everything about the way you work - but you need to understand the differences and incorporate the foreign culture into your own,” she added.


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